| VALUE-ADDED
BENEFITS FOR COMPANIES
SPONSORING CAUSES
The
2004 Cone Corporate Citizenship Study found that 8 in 10 Americans
say that corporate support of causes wins their trust in that
company.
Furthermore,
the study found that 89% of Americans believe that corporations
and nonprofits should work together to raise money and awareness
for causes.
A
company's commitment to a social issue is important when I decide
. . .
| |
| Which
companies I want to see doing business in my local community |
85% |
84% |
|
Where to Work |
81% |
84% |
Which products and services to recommend
to other people |
74% |
75% |
Which stocks or mutual
funds to invest in
|
70% |
66% |
The
2004 Cone Corporate Citizenship Study was commissioned by
Cone, a strategic marketing and communications agency. |
|
|
Survey
of employee views on charitable causes
A
2004 survey conducted for Deloitte & Touche USA found:
72%
of workers said they would choose an employer that
supports charitable causes over one that doesn't if the pay,
location, benefits and responsibilities were the same.
92% said it's important for companies
to donate money, products or services.
87% said
it's important for companies to offer workers volunteer
opportunities.
Hunger
in America
A
2002 bipartisan poll found that 93% of voters said "fighting
the hunger problem" was important to them.
TIPS FOR A BOUNTIFUL FOOD DRIVE:
Getting Started
| Fun Ways to Raise Money
| A Dollar Goes A Long
Way
Corporate Campaign
Slogans | Value-added
Benefits for Companies | Forms
|
